LORENZ, 2004

Sento L'attimo | Settembre

WINNER Best New Talent Advertising Film Director, Lorenz & The Family Beat Contest,

Milan, IT, 2004

Time: 45" + 2'

Format: 16mm

Production: The Family / Msmaida

Client: Lorenz 


I won the “Lorenz & The Family Beat Contest” as best emerging director with the short “Settembre”.


The contest was born out of the collaboration between the production house The Family, the Studio Marani agency and the watches brand within the launch of the campaign for the new “Montenapoleone” collection. 


Together with seven other directors, I was asked to interpret the philosophy of the campaign “Sento l’attimo” realising a two minutes short. The result was eight different points of view on feeling and emotions, portrayed with tones far from the classic advertisement language. The contest gives way also to a 45” ad meant to be the synthesis of the most evocative scenes of the eight shorts. 

LORENZ © MassimoSaverioMaida